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TypographyCreative
Guide

Typography

Our fonts balance strong communication and natural human narrative.

Gotham, Mindset, Five Minutes.

Gotham

We use Gotham as our core corporate heading font. It’s elegant and minimalistic design conveys a fresh, no frills and modern aesthetic for our Juice Bars.

The quick brown fox jumps over the lazy dog

Core Headings
Font Weight: 700

The quick brown fox jumps over the lazy dog

Paragraph Body
Font Weight: 400

The quick brown fox jumps over the lazy dog

Emphasis headings
Font Weight: 800

Mindset

Mindset allows us to create more dynamic and relatable headlines in our advertising and marketing materials. We use it to avoid a clinical feeling while keep things fun and relatable.

The quick brown fox jumps over the lazy dog

Font Weight: 400

Five Minutes

We use five minutes in our signature phrases or tag-lines. It’s hand drawn appearance allows adds a natural element to our design vernacular.

Only good stuff…
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Font Weight: 400

Gotham Narrow

When space becomes an issues Gotham Narrow keeps our branding consistent while maintaining large elegant headings.

The quick brown fox jumps over the lazy dog

Core Headings
Font Weight: 700

The quick brown fox jumps over the lazy dog

Paragraph Body
Font Weight: 400

The quick brown fox jumps over the lazy dog

Emphasis headings
Font Weight: 800

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